Press Release Summary = Article describes how to have your own radar system for getting spinal decompression patients! Tactic
revealed that throws a \"net\" around the highest-probability prospects for this service and more!
Press Release Body = What\'s Your Radar System for Getting Spinal Decompression Patients?
The secret is - the marketing \"net\" method! That\'s right. You\'re going to throw a net around your highest probability candidates for Spinal Decompression.
How will you do that? We\'re going to use local-based target marketing to attack the highest probability candidates surrounding your clinic.
In surveying top doctors, we found overwhelmingly that the best Spinal Decompression candidates lived within driving range of the practice, almost without exception. This was not surprising, since our own research has found that 96% of patients reside within a 3 mile radius of the practice and spinal decompression is no exception!
In fact, we use this to our advantage in our spinal decompression mailer by saying:
\"More good news: Dr. Cummings\' office which focuses on Spinal Decompression, is within 5 miles of your home and can get you help immediately...\"
Why I Love Neighborhood-Based Marketing...
If we know you have a 96% chance of securing patients within a 3-5 mile radius of your practice, where do you think we should concentrate our marketing? That\'s right. Within that 3-5 mile radius, without a doubt.
This tells us that if you want to get spinal decompression patients, the best way to get them is locally. Mass marketing is not the best approach for spinal decompression, in our opinion. Mass marketing is extremely expensive, it is not targeted since it sprays your marketing message wildly all over the map, and simply doesn\'t work as well as attacking the \"sweet spot\" area around a practice.
Put another way, if you know you have a 96% better chance of finding them in the three miles around your practice, why would you make things harder on yourself by penetrating beyond this highest probability zone?
We\'ve found the majority of doctors haven\'t picked up the gold coins laying at their feet nearest their practice! Pick the low hanging fruit first. It\'s the easiest and most profitable.
2022
